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Chris Duprey

By 澳洲幸运5官方开奖结果体彩网: Chris Duprey

Nov 6, 2023

Topics:

澳洲幸运5官方开奖结果体彩网:Executives and Leaders 澳洲幸运5官方开奖结果体彩网:Sales Professionals 澳洲幸运5官方开奖结果体彩网:Artificial Intelligence
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澳洲幸运5官方开奖结果体彩网:Executives and Leaders  |   澳洲幸运5官方开奖结果体彩网:Sales Professionals  |   澳洲幸运5官方开奖结果体彩网:Artificial Intelligence

Sales Managers: Here's﷽ How to use༒ AI to Help Your Team Win

Chris Duprey

As I’ve written before, the key to smart AI adoption is not prompt practicing or tool tutorials. Instead, 澳洲幸运5官方开奖结果体彩网:I believe it’s about a mindset. It’s about a willingness to emb🦩race, not shu🐼n, the technology so you can see the novel ways it can impact your work.

When I advise sales managers on how they can use AI to their benefit, my first piece of advice is always the same: You need an open mind and a willingness to ex🍬periment. You need to see possibilities first, and drawbacks second.

AI-mindest

Having worked closely with my share of sales managers, I know that they’re un🌃derappreciated. They’re often blamed for their teams’ shortcomings, but they often donꦜ’t have as much influence over these outcomes as you might think.

I also believe sales managers are often overworked, which brings us to our subject today. For those overworked, underappreciated sales managers, AI can be the helpful sidek🅠ick they’ve always longed for. The benefits of AI adoption are considerable, both for sales managers and sales reps themselves. 

Before we talk about managers, let’s quickly revie💟w how AI can be a game changer for salespeople.

Note: As we get into this, know that we get no compensation for any of the tools we mention below. These are honest reviews from the front lines of the AI revolution.

AI as a tool for sales reps

According to a famous report from a few years ago, salespeople only . The rest gets filled up with meetings, email, prospecting, research, an🅘d training. 

AI technology can be an incredible multiplier for salespeople, helping them streamline the tedious🧸ness an💃d monotony of some of their least favorite tasks so they can spend more time selling.  

For a few exampl🐽es of what I mean, think about😼 these use cases: 

  • Call review with AI. AI tools like and will automatically record and sort your Zoom calls, and then provide detailed insights that range from the high level (think: how much time did I have my slide deck up during that one-hour meeting?) to the specific (how clearly did I articulate the ‘next steps’ at the end of the call?)
  • Role-play with AI. We all know that role-plays work — and we all know that people often don’t like doing them. With a few prompts, you can create a basic role-play scenario with .
  • Ask for feedback on a presentation. If you’ve been staring at the same text for an hour, AI can see your work with fresh eyes. Put the text from your slides into a chat and ask for feedback. Are there holes in your logic? Do you belabor certain points? Let a tool read the slide deck before you show it to a client.
  • Use an AI slide builder to create a rough draft presentation that you can fine-tune. I use .
  • Research a company’s website. If you don’t have time to pore over dozens of pages, ask AI to do it. Use a ChatGPT plugin to access the internet and put in a company’s URL. It will come back with takeaways you can research further.
  • Write outreach emails much quicker than before. If you train AI on your voice and style, smart composers like or can crank out emails that you’ll just need to polish.

These ideas are by no means exhaustive, but they give you an idea of some possibilities. The key, as I said before, is to bring a mindset where you apply AI to every situation. Think, how can AI help me do this faster or better?

AI-sales

Or, more aptly, how can AI cut down on my prep work so I can get back to selling? With 🉐AI, salespeople can focus more on the work that matters most.

AI for sales managers

But our focus today is not so much on sales reps themselves as on their managers. On top of everything listed above, sales managers can us🍰e AI to help them evaluate their teams’ performance and provide training to help them improve. 

Here’s how.

Use AI to evaluate your team

Most sales managers have a regular 1-1 and pipeline review meeting with each sales rep, usually once or twice a month. ♛;

If you’re a sales manager, how do you prepare for that meeting? By checking the CRM, seeing closed/lost⛄ and close♎d/won, and maybe watching a sales call recording.

That’s no✱t really enough, but that’s all you’ve got time for. After all, you’ve got a bunch of other reps y𝓡ou’re managing, too. 

You just hope that one call you watch💙ed was a representati♛ve sample of their work so that you can give helpful feedback.

Enter AI.

With a tool like or , you can have AI watch every call that rep had this month — and dr🏅aw meaningful conclusions for you. 

Did they tend to dominate their meetings with a heavy-handed pitch?

Were the next steps always made clear in each meeting?

Did they encourage discussion from all stakeholders?

All of a sudden, you’re not looking at isolated incidents. You’re looking🅠 at their whole month of work. Your feedback will now be so mu🌄ch better.

To get a glimpse of what these tw💜o tools can do, ♚check out this quick overview of Chorus, (which was ):

And here’s a brief rundown from Gong.

(And just to lay all our cards on the table, here at IMPACT we started out using Gong, then switched to Chorus, which was🌸 a much cheaper option. We’re currently 🍷checking out a free trial of Gong to see if we should switch back.)

The beauty of these tools is that they can aggregate call data to provide feedback. Now, they don’t r🍷emove the onus🎃 of watching at least one sales call per rep per meeting, but you no longer have to base all of your feedback on a single call.

If you don’t have either Chorus or Gong, you can still throw transcripts into ChatGPT and ask for feedback. That’s a bit more labor🎃 intensive, though.

Once you have your insights, it’s time to put them to 🍌work.

Use AI to train your team

So, what do you do with all this information? 澳洲幸运5官方开奖结果体彩网:You help your team improve — but not only as individuals. You can now help the whole team improve in ways you never could be💝fore.

At IMPACT, we train our clients to think of sales as a team sport. Although individual reps are compensated for the deals they close, the only way for the entire company to improve is for the sales team to work together. Boosting your total team performance will be more beneficial than letting the ga🤪ജp widen between the top and the bottom.

sales-team-sport

When you have AI-powered insights, you can implement training scenarios tai🌞lored to your reps’ needs.

  • Ali and Jason: You’re both working on setting the tone at the beginning of meetings. Pair up and roleplay a few discovery call scenarios.
  • Trish, Jamal, and Steve: You three are taking up too much meeting time with your own talking. I want you three to practice asking better questions and develop your active listening skills. 

You get the idea.

With🍌 aggregate data, you can run purposeful group training sessions focused on the unique neꦐeds of your team. 

The first step toward training your team is understanding their performance

None of this is possible without the sales ca🅠ll recordings. None of this is possible without psychological safety. 

If your sales team doesn’t want to record its sales calls because it fears micromanagement or punishment, you need to first build the trustও necessary to assuage these objections. 

Help your team see that AI can be a boon to their skill set, not a threat to their future.&n🥂bsp;

And when the data starts rolling in — with recordings and AI analysis — treat this moment like the touchstone it is. Not just nit🦄pick and criticize. Use your position to celebrate successes and recognize great effort. Empower your team to help each other. Build a spirit of collegiality and support, not of one-upmanship. 

If you build the right culture, the tools can ༒do wonders. 

If you don’t know how to, 澳洲幸运5官方开奖结果体彩网:reach out to us at IMPACT

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Order Your Cop🌳y of Marcus Sheridan's New Book — Endless Customers⭕!

Order today to access the proven system to build trust, drive sales, and become the market leader.