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Levera🎀ging AI Tools To Close More Deals [Endless Customers Podca♚st S.1 Ep.33]

By 澳洲幸运5官方开奖结果体彩网: Alex Winter
May 20, 2024
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This transcript was generated by AI and has not been checked for accuracy.
Chris
0:00:00
AI is here and quite frankly, it's here to help. So today, we✃'re going to talk through som🌠e of the ways
that I've seen AI help, some of the ways that I think c🅘an help you. ᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚLet's dive in.
Alex
0:00:11
Welcome back to Endless Customers.
Alex
0:00:22
ꦏMy name is Alex Winter. I'm here toda🌄y with Chris Duprey, our Head Coach, Chief Customer Officer.
Chris, welcome back to the show.
Chris
0:00:28
Thanks, man.
Alex
0:00:30
Thanks for being here. I love chatting with you. We got a really cool topic today. We're tal꧙k🎐ing about
sales. You're a sales expert.🔯 You coach a♔nd train a lot of companies on sales
Alex
0:00:37
and how to integrate sales and mar𝓰keting, but I really wanna focus on artificial intelligence, and I
know we talk about it a lot here at Impact and a lot as a company, but specifically Iജ wanna get into
how AI can help sales folks.
Alex
0:00:50
So liꦗke what tools they can be using and what mentality shift they need to make so that they 𝔉can do their job🅘 better, f🔴aster, stronger, all those things.
Chris
0:00:59
Yeah, yeah.
Chris
0:01:01
So it's, I mean, as we talk about AI and as I go aroun🔯d and speak to CEOs around Northও America
about artificial intelligence, the ಞsales side is definitely one of the s♋ides where AI is at a point where it
can⛦ be really, really helpful if sales folks are proactive
Chris
0:01:24
in their approach to trying to figure things out.
Chris
0:01:27
Right?
Chris
0:01:27
Yeah. So, this goes from anything from call recordings and getting all of the important data from a call transcribed, summarized, action items called out so that you just have all that stuff in one spot.
So there's tools like that that are just great. And then there's tools that you can hav﷽e inside of a virtual meeting that are going to tell you things like,
0:02:07
you🌟💎're using too many filler words, you're speaking too fast, you're using your hands way too much.
All of those things are again like tools that are trained with AI that work through it that can b꧙e in-ca🎃ll
and post-call, giving us just areas where we can train on and grow it.
Chris
0:02:28
Right?
Alex
0:02:28
That's really cool.
Chris
0:02:29
Yeah.
Chris
0:02:29
And then there's the next wave of like, what can we do with AI? So it's f🐻unny, Alex, you 𝔍were actually
with me, Alex, and we were with a company who responds to a ton o⛎f requests for pr👍oposal, right?
And the typical process this organization goes through is they get an RFP, bunch♑ of people read
through it, they then go produce a response, and if they get🌳 selected, they then have to🍷 go and
interview, and it's maybe a 40-minute presentation on their end and
Chris
0:03:12
20 minutes of questions or something like that. I'm sure that the൩re are many of you ༺that are listening that go throu꧙gh some version of that. As we talked through, how can you l♋everage AI? Well, why couldn't we have AI review the RFP? ꦉPull out the key things, ask it for what, after reviewing it, what are the key drivers? Then we go answer iꩵt. Then we put our
answer into that same conversation and say, how well did we address the RFP?
Chris
0:03:49
Right?
Chris
0:03:50
See how that went. An♏d that's great. And if you do just that, you're proꦉbably gonna be really good. But let's go to th🐽e next level. We've done all of that, and now we ask our AI, if youꦚ were on ꦡthe selection committee conducting the interviews based on this RFP, and based on the resp🐓onse, what questions would you have for AB🐼C Corp? Because that then allows y🐟ou the opportunity to role play how you're going to present.
Chris
0:04:29
And it might ask you questions that you were planning on base🔯d on the way in whiಌch you
responded. Right? It's fascina𝄹ting. Yeah. A🐽nd listen, I'd love to say that like, I just thought, but it's
like ⛄anything else with the AI, Like, you know, if you're in that situation, well, reviewing RFP by
yourself is painful and you miss stuff.
Chris
0:04:50
Writing🐷 the response, you likely use some language that is internal to the company𒅌 and not, everybody's goinꦗg to understanꦓd. You probably didn't fully answer the thing. And what's really cool is
that AI 🦩toꦿol, it's like we like to say it impact that assistant that provides insight﷽s can give us an unbiased view of what we submitted. And that's the key.
0:05:25
Right.
Chris
0:05:25
And this isn't, and♎ you don't have to have some advanced AI knowledge to do what we just talked about. This is so doable in chat, GBT four.
Alex
0:05:33
Right.
Chris
0:05:33
20 bucks a month.
Alex
0:05:37
Right.
Chris
0:05:38
Yeah. Yeah.
Chris
0:05:38
So true.
Alex
0:05:39
And that's just the jump in here. The fascinating part was s๊o I'm watchin🀅g you give this presentation
to this c🐷ompany. It was really cool to be in the room because what happened in 🙈the room, it was
almost like you had to be there. But I was 💎watching these people having these light bulb moments.
You're presenti🌺ng these different A.I. tools and organically out of seeing some of these tools, they
were geಞtting these ideas and they were like, well, this would really help with ꦦour fees.
Alex
0:06:00
And it led us down this road. That's 🎃really, really interesting. And I think there's so many
opportunities with AI that can help in this way that we just hav💧en't even discoဣvered yet. And we still
are uncovering as we're starting to use it more and 𓃲more.
Chris
0:06:15
Yeah. So it's like this, you know, this💮 idea that once you become aware of something, you then have
a choice to either ꦰdo something with that awareness or to knowingly not
Alex
0:06:30
Right🉐 once you know right yeah once you know if you don't do anything with it then you're choosing not to do something with it right correct correc𝄹t correct and you kn𓂃ow if we use that 🎶organization as an example or some of these vistage groups that I go to Most people come in uneduca♊ted or undereducated on what's out there for AI, right? They automatically think chat GPT, or they think AI is chea🧔ting or gonna harm them, right?
0:07:04
Very true, yeah.
0:07:05
And the key is just, the🌌y just need to see it. And they just need to play with it.
0:07:17
And they need to have it. ജThat was the shift that happened in the room. I watched that hap🙈pen. You
went into starting that conversation and that presentation with🎃 a few people being afraid. And almost
kind of giving you a hard time of like,
0:07:29
hey, we're concerned about this and we're worried about safety with this aꦺnd about cheating or
copying or whatever you want to🗹 call it. And I fe൲el like within 20 minutes, it wasn't even 20 minutes.
You already had them intrigued and their fear had turn𝕴ed more
0:07:42
into intrigue and more into like, oh, we, we h🔯ad a misconception of what this rea🐷lly was or what this
really is.
0:07:48
Yeah.
0:07:48
Because it's change brother. L♉ike everything else changed. Right.
Chris
0:07:51
And so sales professionals 🍃today, you ওknow, most of them think they're doing really well. I don't want
to change the 🐓thing that they're doing🐽. And then there's the top 5% that are the ones making all the
money that are on top of everything
Chris
0:08:12
and they're doing all these things.
Alex
0:08:13
Rig🎶hꦚt? And they're fully embracing the change, yeah.
Chris
0:08:15
Fully ♒embracing the change, they want more training, they want more tools to use, ways to go. And
so the thing is, 𝄹is like that💯 RFP example is an example. But let's say you just want to learn
something about an organization you haven't done any real rese💖arch yet.
Chris
0:08:36
There are tools out there that can create a video about anything by putting༒ in the web address and
asking it a c♛ouple of questions to show you in a video form. We did that in that workshop too.
Alex
0:08:49
Yeah, you did a really cool demo.💮 What was the name of that tool? I forget. Do you remember it?
0:08:54
InVideo.
Alex
0:08:55
InVideo, okay.
Chris
0:08:57
Yeah, listen, I have a ꦍfree subscription to it, but I haven't paid for it. So you get stock imagery, but it
literally, you use it just like ChatGPT. Type in the URL and say𝓀, make me a video about this
organization, highlighting things that they care abo🔴ut. And g𒆙ranted, it's just looking at what the company said
publicly, right?
Alex
0:09:22
On their web🍰site. On their website, exactly, yeah.
Chris
0:09:24
But you still get a sense of th🐠at organization without having to spend all that time reading through
everything.
Chris
0:09:31
Yeah.
Chris
0:09:32
Right? So it's not, you use 🧸it to not prepare. It's like, no, it's part🀅 of your preparation.
Alex
0:09:37
Mm-hmm.
Alex
0:09:38
It was also fasc👍inating because you ran this demo in real time in front of this group and they
watched the video that they 🌊spit out. So you used their websit﷽e as the example. It scrubbed their
whole copy on their website.
Alex
0:09:49
It created this video.🍸 I think we did like a 60 second video and we wat♓ched it. And they weren't just
impressed. They also organically started to go like, wowꦚ, we really need to update the copyꦗ on our
site. And that ♉doesn't actually represent who we are and🌳 it started all these conversations where like maybe they're too close to it so 💮they to get that
unbiased perspective.
Chris
0:10:12
I mean so I know we're talking about sales but I did the exact same thing with a client that thinks that they need꧂ to change
some of theওir messaging. Okay. The vide💟o showed them that they talk a ton about the things they
wanted to change their message to. So it was like, so do 🧔you need to, or are you already, the world
already sees you as this.
Chris
0:10:35
Right?
Chris
0:10:36
That was💯 a good🎉, that was a good one to go through.
Alex
0:10:39
Yeah. Cause that happens too, where sometimes people think they need to m🤡ake a change
because that's what they perceive to be the reality. And in reality🦂, it's not always the cas⛎e.
Chris
0:10:48
Right. Which, so again, which goes back to something that Bob had sort ཧof, you know, noted, w🐻hich
was like, yes, we know AI stands for artificial intelligence. But he said, but 🎐itꦅ also stands for
assistance and insights. And I think a lot of𝓡 people understand it as the assistant. It can help you
write an email. It can help you write this.
Chris
0:11:04
It can help you with an imag𒀰e. It can blah, blah, blah💃, blah, blah. But the thing that I find the most
valuable for sales folks are the insights it can provide b🐻ecause it's coming from an un...♕ So let me
rephrase this. AI has its own💝 biases built into it that were trained into it. What it doesn't have is the
biases that you as a seller or marketer or owner of your organization haཧs. So each one of us,
when we're🔯 selling our product, look at it with a lens. AI doesn't have that same lens, so it can give
you better questions to ask. It can help set you up better. It can do all⛦ these different things.
Chris
0:11:55
So as ♔we think about it, we can sit here and go through tool after tool, but that's not the real
important thing. The real important thing for sales pro🎃💯s to go is, are you using AI at all in your
day-to-day? T♐here's going to be a whole group of people that are♉ not.
Chris
0:12:17
So I would challenge you to j🍬ust start doing that.
0:12:19
Just try it. Just give it a try. Try expe𝓰rimenting. There's nothing wrong with that.
Chris
0:12:25
Right. It could be as simple as using it to record calls and get your notes⛎. It could be looking at a call
transcript, asking it questions toꦏ have a little role play. It could be using it to do research before a
meeting. It could be helping you write emails.
Chris
0:12:45
But if you're not engaging with it, you're likely going ♐to get left behind because the people that are
engaging with it are going to be able to do more in the same♑ amount of time. Yeah, and so Chris,
this is a great segue too bec𝄹ause I want to also bring us back to the sales folks and how they c꧂an use these tools to improve
their professional selves, but also how they can improve the client ex𒁏perience overall. So can 𓃲we
talk a little bit about that?
Chris
0:13:13
Yeah.
Chris
0:13:13
Yeah. So, sales folksꦉ, you might hate me for this for a second, but sales people are not the best
listeners in a sales call, right? Like it's a skill that everybody needs, but a lot of us just s💮truggle with it.
Chris
0:13:30
Yeah.
Chris
So let's use an assiꦇstanꦐt to help us guide us through it. But with several tools, whether it's, you
know, Papa's g🌠ot us in a w🃏ay. But with several tools, whether it's, you know, Gong, Horus, Fellow,
Otter, Fathom, all𒅌 these fireflies, all these AI bots that pꦰop up and sit in our virtual meeting,🌸 we can then go ask them, hey, what 🦂were the three major concerns
that the buyer talked about? What was the biggest 🍒thing that the buyer spent time talking to us
about? And we can get those types of answers, and then we can craft our next email, our next communication with them in a way to show th🍃em, A,
that we were listening, B, that we know that this ꧃thing's important, and so we wa🐽nt to continue to
educate🤪 them with it, right? So, enter assignment se☂lling, but instead of just sending the normal thing you send at this point, you're also bringing the conversation that you had to life by continuing that🦂 out.
Chris
0:14:46
Yeah.
Chris
0:14:47
Right? Yeah. it is a really good use of those tools to be a🔴ble to go find out what th👍at, what was that,
what was that overall summary? What was that big t🌞hing that you feel like they needed more
answers on, right? These are things that three years ago we couldn't really gꦕet, right?
Chris
0:15:10
We might have had the video recording, we might h💮ave had a t൲ranscript, but we're either watching
the call to like put it all together or read the transcript try to put it all🎉🎶 together. Now the AI can do that
for us and it really supercharg▨es us to know all the different elements,🐬 pain points, hesitations,
potential objections, all this stuff that helps us formulate next communication, and get ಞready for the
next call.
Alex
0:15:40
Right, and that's key. You wa𒊎nna come cor💃rect to the next call, and you wanna be able to get ahead
of those fears, worries, doubts, concerns, and all the things that we talk abou🀅t when it 💫comes to
assignment selling. But on t𝔉he professio🌠nal side, right, there's a co💧uple tool๊s that I was fascinated with during this presentation that you gave that were like,
it reviews your calls🤡 not just for summaries, but it reviews y𓃲our calls to like, for filler words, or for
different things t💝hat you may, like, and to me that📖 was crazy. I would lov♋e to watch൲ myself back and see how many times like I say, I'm in a video or
ways that I can improve so that I, I continually look more professional and mo꧃re buttoned up when
I'm in front of these types of people.
Alex
0:16:16
Yeah.
Chris
0:16:17
A bunch of tools, bu🐎t there's two that I really, really recommend. called Virtual Sapiens. And it sits in your meeting and will tell you, get closer, your head framing's not right, you're saying I'm too 𝐆much, and it'll🐭 give you a report on body language and on 𝓡some of that stuff, like how to help you communicate. ไThat's amazing, wow. There's another tool called Udly.
Alex
0:16:43
Yeah.
Chris
0:16:44
And I'm messing around with, I'm🐻 working with a team at Udely right now on this, but they do the
same thing, sit in𒁏 the meeting, or you can upload recordings. And it does, it looks for certain thin⭕gs.
Filler words, pacing, do you repeat things? It'll even rephra🥀se, so it looks👍 for conciseness.
Chris
0:17:05
And then they have added features for ෴role-playing it for𒊎 conciseness. And then they have added
features for role-playing and some o𒁃f these other pieces involved in all of them. But if your
organizati▨on isn't doing that, or let's say that you're recording your calls but nothing's really
happening with them🍒, these are the types of tools that really can take it to the next level so that you can either coach ꦡyour team or take it on yourself and just co🍃ach
yourself by lo♓oking at what somebody else is se🃏eing.
Alex
0:17:43
Yeah, totally.
Chris
0:17:44
As they watch your call.
Alex
0:17:45
I think it removes the excuse too of like, I don't have time to watch gam🐎e tape. I don't have time to
watch all this ♋recording. Because it does take time to do that. So to have s🐼ome of these tools to
summarize it or to givꦛe you the TLDR that you need, it takes that excuse out that's like, I don't have time for it. And it gives you the key things💦 that can
help you improve andꦍ can help you be better and come correct on your next calls.
Chris
0:18:05
A🅺nd listen, there's a thousand different use cases 𒆙and a thousand different tools. I think the big thing
that the sales p𝔍rofession has to get it p🐬assed is we've got to experiment with AI. And I think actually,
I 🍒think the sales꧑ profession is pretty good at experimenting from time to time, but it's got to start
looking at how ca𝕴n I 🦹optimize my day so I can sell? Like, because you want to be selling more and doing less
administrative o𒈔r mundane tasks. Yes, that's the dream right there.
Alex
0:18:41
Right, and the thing is, is that now, things that used to take a long time, you likely can have AI🐬 help you𒐪. You still have to learn the stuff,
you st꧂ill have to understand it, read it, watch it, do whatever. But the idea is that you might not need to spend as much time trying to fꦗind all this stuff.
Alex
0:19:03
Yeah, and for sales folks that are based on, you know, metrics about numbers and that🌱's their
per🐈formance, the more efficiencies you can create to get more stuff done, I don't see why you
w𓆏ouldn't wanna do that and why you wouldn't wanna bring that into your day to day.
Chris
0:19:17
Yeah, yeah, and we're in this era of whatever you think you'd want an AI to do,
it likely is being thought about or can't do it already. Like this is a 💦mindset that I've got. And it's just,
okay, well, what are the things that I need help with as a seller? I take very loose🅰 notes, so I n🌠eed a
note taker. I need summa꧑rization♓s. I need it to pull out my takeaways and my action items.
Chris
0:19:42
I need to be able to🐠 go back to review it or summarize it. I need help drafting some emails
sometimes. You know, I have ha𝕴d to use AI to help translate stuff because I talked to a French-first
organization and I wanted to meet them where th🐲ey were at. So, you know, video avatar of me
speaking French, I don't speak Fre🌃nch, butꦆ I spoke French in this video, right? And now totally told
me it was an avatar, but I was able to meet them where they were at three years ago. If I had tried to sa♛y all the things I
said in French, I mean, I would🧔 have been reading some translated, something was sounded
horrible. Right. ♊And your accent wouldn't have been at maybe as good as the AI had done.
Alex
0:20:44
And I, yeah. And I saw this video and I know you and it was hard to tell that it wa𒐪sn't you. I was
was just in 🔴French and it was really good French and I speak French
Alex
0:21:03
൲so it was crazy to see that. But I also think it was fascinating, you told the clients ahead of time, like
hey I use this AI tool to do this to meet you wher🐬e they are but what was the reaction when they got
a video from you
Alex
0:21:15
that was in fluent French?
Chris
0:21:17
Oh, they all thought I spoke French.
Chris
0:21:18
Yeah.
Chris
0:21:19
Like, they all thought I spoke French, right? And so it's🍰 a funny story for us to tell about an
experience that I ✅used. But some of you sell in many languages.
Chris
0:21:30
Right.
Chris
0:21:31
Right, ℱor you have employees in many different countries.
Alex
0:21:33
Countries all over the world.
Chris
0:21:35
AI now removes these barriers to speech.
Alex
0:21:39
Yeah, which is really amazing.
Chris
0:21:41
So there's all these thi🍌ngs. But again, everything comes down to wಌe have to be educated, or it's not
going to do anything. We've got to get educated. We♒ have to experiment. And experiment ꦡis
different than just going all in on this and thinkin♛g it's the only way to do it. Like, you have to look at what you do and say, what could be
optimized if I had some assistance? What could help me꧂ do my jꦇob better? Create a hypothesis and
go test it. Did it in fact help me sell better?
Chris
0:22:16
So take that RFP example. Don't do it with eve🐠ry RFP for the next three months without saying,
what is our close rate? What's our close rate on RFPs? Let's say it's 20 percent. Well, ꧃we think if we
prep this way, it can increase to 30 percentဣ. Go test it and see if it did. Test how long did it document. How long
do🌟es it take to normall🌊y respond? How long did it take when we use this new thing? Did we save
time?
Chris
0:22:55
Again, it's all about how do we create more efficiencies, more capacity, and at the en🥀d of the day, be
more successful in whatever metrics success✅ is for our organizations. That's the key to leveraging AI
correctly. Yeah, I couldn't agree more.
Alex
0:23:11
An🅰d the testing thing is a huge piece, and that's a key takeaway for everyone watching and listening.
The testing is the most important and 🎐A-B testing, eℱven in the room when you were presenting, they
were like, we should submit an RFP exactly the way you﷽ talked about using all these AI tools and
seeing how that works and let'🔥s just do one how we'꧅ve always done it and see wh🦄ich one is better received. So you just want to get more trac🍌tion and you need to start thinking
almost like with your lab coat on and pu🀅tting the scientist hat on that's like, hey, we need to compare
and contrast and see how these tools work together so we 💟can have actual data to back♚ up the
experiments we're conducting. Very important.
Chris
0:23:48
100%.
Alex
0:23:49
Very cool. Chris, any closing thoughts before we wrap here on sales folks with artif🀅icial intelligence?
Chris
0:23:54
Yeah, ju𝄹st be curious, investigate, figure out ཧwhat you think you could use some help with. And I can
span that gamut from role play assistance to note taking⛦ to ema🐭il generating, whatever it is. But it's
don't be afraid to test. It's n🌊ot cheating. It's the sam💙e.
Chris
0:24:21
So if you𒅌 pull out your phone to do math on the spot🐷, that's the same level of support that AI can
provide, 📖right? Like obviously AI is going to give you more than just the answer, but if you're wilဣling
to๊ pull this out to get muಞltiplied, to figure out some quote, to do some math do the same thing with
the AI to help you move the needle forward.
Alex
0:24:51
Well said, Chris, well said. For people who have follow-up questions, Chris is an expert in 🌄thisﷺ. He
can definitely school you on a lot of tools⛄, on a lot of ways that your company, whatever industry
you're in, can help implement and use AI to your advantage. How can t🐓hey get in touch with you, 🍨Chris?
Chris
0:25:06
Yeah, I mean, you just go right through Impacts, ta🦩lk to a coach. Say you want to talk about AI and
𓃲𒉰that you saw me talk, or you can find me on LinkedIn.
Alex
0:25:15
Thanks 🐠brother, it's great to see you. And for every♊body listening and watching, this is Endless
Customers. this is Endless Customers. We'll see you on the 𝔍next episodeꦅ.
About This Episode
Artificial Intelligence (AI) is transforming the sales industry in profound ways. In this episode, Chris Duprey, IMPACT's Head Coach and Chief Customer Officer, explains how sales professionals can lever🎉age AI tools to level-up their performance and drive better results.
⛦“AI i💧s at a point where it can be really, really helpful if sales folks are proactive in their approach,” Chris says. But only if salespeople are willing to get into the sandbox and start experimenting.
Imagine 🎃having an AI assistant in your virtual meetings that provides real-time feedback. Chris mentions tools that can tell you, “you’re using too many filler words, you're speak൩ing too fast, or you're using your hands way too much.” This immediate feedback helps salespeople refine their presentation skills and enhance their communication effectiveness.
Tools like and can also help personalize follow-up communications based on previous interactions. By analyzing call transcripts, AI✱ iden🌳tifies major concerns and areas of interest, enabling salespeople to tailor their responses more effectively
Chris understands the 澳洲幸运5官方开奖结果体彩网:concerns many have about AI, but he says this often comes from peop♚le who’ve never really seen 🍎what it can do.
At a 澳洲幸运5官方开奖结果体彩网:recent presentation, Chris saw initial skepticism about AI turn into excitement as attendees began to understand its potential. “Most people come in uneducated or undereducated on what's out there for AI,” he notes. However, once people see the practical applications and benefits, their mindset changes. “It’s about becoming aware and then choosing to leverage that awareness.”
AI can be a powerful ally for sales professionals. It’s not about replacing human interactioౠn but enhancing it with data-driven insights and efficiencies. As Chris puts it, “The more efficiencies you can create, the more successful you will be.”
Connect with Chris Duprey
Chris Duprey is a ꦆsought-after speaker and business coach with over two decades of leadership expeꦏrience.
Get to know Chris through his 澳洲幸运5官方开奖结果体彩网:IMPACT bio page
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