If you’re looking for a🃏 new 🌳direction for your marketing, it means something’s not working.

Maybe your leads have plateaued. Maybe your traffic is falling. Maybe you feel lik🎉e you’re stuck paying an agency and not getting any ROI. 

Or maybe you’ve been a word-of-mouth business in the pa🍌st and you're getting🦂 into digital marketing for the first time. 

Whatever your situation, you know you want to find an agency that understands your business, your needs, and you🌟r industry.

Maybe you’ve combed thr𒆙ough the HubSpot partner directory and seen page after page of agencies that promise expertise, attentive service, and top notch platform knowledge.

So, how do you choose? How do you fi🍒nd the right partner to guarantee you meet your goals?

At IMPACT, we believe that no one knows your business better than you. So, rather than "do" your marketing for you, we teach you how to do it yourself. 

This article will explain exactly what that means.♛ 

Below, you'll see 10 questions.🌼 Think 🌌about how you'd answer each one. If you're answering more "yes" than "no", we should talk. We'd probably be a great fit to work together. 

1. Have your sales and marketing efforts plateaued and you're struggling to drive revenue?

Have you found that what worked in the past no longer works? Are you having a hard time m♋eeting the changing needs of your customers?

At IMPACT, we believe that the future of marketing is buyer education, and we teach businesses to build trust with澳洲幸运5官方开奖结果体彩网: the content that their buyers actu𝔉ally want.

2. Do you have to spend a lot of time educating your prospects? 

If you 🐠sell a complex product or service, yoꦐur prospects need to be educated before they can become customers. They've got questions and concerns — and you need to answer them. 

If you leave this up to your sales team, your sales process will drag out and g🦋et longer and longer, filled up with your ღsales reps answering the same questions at meeting after meeting. 

In order to speed up the sales process, reps should use assignment selling. That is, they should share content with prospect෴s that answers the most common questions and addresses the most common concerns — before the meeting even takes place.

By “assigning” this content (which is produced by the marketing t💮eam), your sales team can have more productive conversations with prospects who have already had many of their questions✨ answered — which speeds up the sales cycle.

3. Do your sales and marketing teams struggle to work together? 

Time and time🦋 again, we’ve found that sales and marketing teams struggle to get on the same page. Marketing is frustrated that💛 sales doesn’t value their work, and sales is frustrated by marketing materials that don’t actually help them close deals. 

Solving thi🐭s problem is a crucial first step to achieving the results you’re looking for. 

To do this, your marketing team and sales team should unite to form a “revenue team.” This way, marketers can gather questions directly from sales and produce content that makes 澳洲幸运5官方开奖结果体彩网:sales enablement even easier. 

4. Are you tired of paying an outside agency to generate leads?

We believe 澳洲幸运5官方开奖结果体彩网:the traditional agency🔯-client 𝐆marketing model is outdated and inefficient. Clients are held in a c🍷ycle of dependency, always relying on an agency to produce content, film videos, organize their CRM, and update their website. 

At IMPACT, we train clients so they can be expert, self-sufficient marketers. We balance strategic coaching🐽 with specific, tactical training sessions to meet you where you are an🔯d bring you to mastery level. 

We 澳洲幸运5官方开奖结果体彩网:gꦬuide companies to sales and marketing mastery in as little as 12 months.

5. Can you make updates to your own website? 

Businesses change all the time: You start offering new products or services, y🌠ou add team members, your pric🌼ing changes.

If your website d🔜oesn’t accurately reflect those changes, it’s outdated — and it's a bad look for your company. But paying an agen🌜cy or a freelancer to make updates is expensive and inefficient. 

We believe every business should be able to update its ﷽own website. And with the way websites can be built today, tha♔t's possible even without an internal IT team.

6. Do you struggle to hold on to great employees?

All-star employees like to be challenged and given growth opportunities. With the right coaching, employees can grow and deepen their skill set. We believe that 澳洲幸运5官方开奖结果体彩网:investing in your team is the best way to secure a prosperous future. In the future, teams with a ๊high talent-density will do𒅌minate marketes and win more revenue. 

𒁃Imagine if the future of your business is one of collaboration, ൩innovation, and excellence

Working with🐬 IMPACT means embracing a new vision and developing company-wide buy-in.

7. Do your buyers do their own research before they enter the sales process?

In most industries, buyers today spend more time doing research online than ev🐷er before.

It really doesn’t matter what that purchase is. Think about it, whether you’re joining a gym, planning a vacation, picking a new software service, or buying a new dishwasher, y💦our buying journey starts with a search engine 🤡(or possibly AI).

You ꦯwant to be an informed consumer — and your customers are no different.

Long before they’re ready to buy, they’re gathering information. When they🅘’re ready to reach out, they are much closer to ꦦmaking a decision than buyers in the past.

The🎐refore, much more of the buying decision depends on what they learn from your marketing materials than ever beꦐfore. 

8. Are you a trusted business in your industry? Do you pride yourself on your honesty?

We b𝔍elieve that trust is the currency of all business — ౠand we believe that trust grows from honesty.

No matter what they’re purchasing, 澳洲幸运5官ꦏ方开奖结果体彩网:buyers everywhere have the same questions.

What does something cost?

What are the potential drawbacks?

Which option is right for me?

Your buyers have questions. They will either get the answers from your website or from another source. They build a relationship and begin to trust the source of those answers. Wouldꦫn’t you want that to be you?

If you want buyers in your pipeline to trust you, you need t🧔o address these questions openly on your website — and again in ღyour sales process. We will show you how.

9. Can you measure the ROI of your marketing?

Digital marketing works best when you can tru♓ly prove your ROI. A too🦄l like HubSpot allows you to measure traffic and engagement in ways that help you evaluate past efforts and plan future strategy. 

HubSpot has pricing tiers 澳洲幸运5官方开奖结果体彩网:rangin♛g from free to ente♈rprise-level, and we recommend that companies use this platform to facilitate all their digital marketing effortsꦓ.

We’ll ꦉtrain you to use the tools 💙that make the most sense for your needs.

So, how did you do?

Did those nine questions resonate with you? Did you say yes more than no?

If so, I have one final question for you:

In an ideal world, what position would you like your company to be in 12 months from now:

• You've got an internal team that's capable of producing quality written and video content and can manage and update all aspects of your website.

Or

• You're using an outside agency to create all written and video content and manage and make all updates to your website — and you'll keep paying that agency every month for as long as you're in business.

Are you ready to break the cycle of dependence?

With IMPACT, you can. 

We’ll be honest, it will be hard at first, but the benefits are worth it. And don’t worry, we’ll be w꧅ith you every step of t𒀰he way — until you don’t need us anymore. At that point, you’ll have the team and the knowledge to drive traffic, bring in leads, and shorten the sales cycle.

You’ll save money and see greater ROI. 

Imagine where you want to be in a year or two. Stuck in the same cycle of trying to find a new inbound agency who can do better than the last one? Or autonomous and self-sufficient, with in-house content, video, and HubSpot expertis🦋e, with internal specialists that truly know your business and know what it takes to succeed?

The 𝔍journey to autonomy starts whenever ꦛyou’re ready

So, are you ready to begin?

At IMPACT, 澳洲幸运5官方开奖结果体彩网:our goal is your mastery. If y﷽ou’re ready to get off the agency merry-go-round and want to💖 take control of your digital sales and marketing future, let us show you how.