There can be dozens of reasons wh▨y your website isn’t ranking in Google, or search engines in general, b𒊎ut most of the time, there are just a handful of factors that are the culprits, as we’ll dive into below.

In this article we will discuss:

• Why your organic ranking is so important.
• 10 reasons why your website is not ranking in Google.
• How to combat these 10 factors.

While this isn’t𝔍 an all-inclusive list, chances are that if your website isn’t ranking, it’s on🌳e or more of the following factors that may be holding you back.

Why your organic search engine rankings are so important

Organic search allows your content and business to get found by people who don’t know you exist yet, but are looking for the solution or servi💖ce you offer. This🦄 means you can draw new eyes and potentially new customers to descriptions of your offerings  — and it doesn’t require an ad budget to do so!

Your organic search success, however, really comes down to ranking well on the 澳洲幸运5官方开奖结果体彩网:search engine results pages (SERPs).

The value꧒ of getting your website to rank in Google is undeniable.

Using the 澳洲幸运5官方开奖结果体彩网:keyword tracking tool in Semrush, for example, I can see what my clients would need to pay in ads to get the same exposure they’🌟re getting organically in the search results pages for the same keywords. In some cases, it’s more than $30,000 per month.

Yes, I said that right — not $30,000 ann♑ually, but📖 each month.

But g💜uess how much they’re paying for that exposu🅺re when they rank organically instead?

Nada. Zilch.

They’re just paying for the salary for w꧒hoever is responsible for creating that content for their site, whi✨ch would be much less than $30,000 per month!

(And listen, there is a place for pay-per-click (澳洲幸运5官方开奖结果体彩网:PPC) as part of a 澳洲幸运5官方开奖结果体彩网:comprehensive strategy; that’s why IMPACT has experts tꦕo help clients with i𝓡t.)

Now that🍬 we understand why ranking in Google is so important, you may be thinking, “I want in! So why aren’t I ranking too?”

Let’s dive into some of the main factors at pl❀ay that might explain why your content is not on th🍸e first page of Google already — and explain what you can do to get there.

Why your site isn’t ranking well in Google search results

1. Your site speed is too slow

On average, most web pages take about five or six seconds to load on mobile devices. Now, guess how long most users are going to stick around before they leave the ꧋page?

We’re looking at more like three seconds.

That discrepancy means peo﷽ple aren’t getting what they need fast enough.

An important thing to note is that Google looks at your engagement metrics, such as people sticking around on your site versus “bouncing” right off, as a way to determine whether users find you🦩r site valuable. If your site appearﷺs to be valuable, it will help your search engine rankings, and vice versa.

If users aren’t willing to stick around for your page to load, they won’t have an opportunity to see the va🐎lue that you offer, and search engines will likely negatively impact your rankings accordingly.

How to fix slow website speed

To see how long your site takes to load, you can try some free online tools, such as , run a , or access a domain report from a free trial.

Fixing the problem of slow site speed🐠 may come down to reducing image file sizes, minimizing the number of videos on a single page, and generally reducing the number of HTTP requests for your site.🐲 

Check out the content below, including an interview with 澳洲幸运5官方开奖结果体彩网:Tim Ostheimer and article by 澳洲幸运5官方开奖结果体彩网:Daniel Escardo, both 𒅌web ꦕdevelopers, for more tips to improve your site speed:

• 5 🐽Ways to Improve Your Website Load Time & Perfꦺormance in 2019
• Why You Need to Boost Your Website’s Page Load Speed [Info𝓰graphic]
• Slow Page Speed Hurts User Experience — And Affects Search Raꦆnkings [Interview]
• Tim💯e to First Byte: The Critical SEO Metric You Aren't Measuring

2. Your content isn’t building trust

First off, if you’re not already familiar with why all companies are in the business of trust, check out this video from IMPACT Partner Marcus Sheridanജဣ:

Like Marcus explains, all businesses (regardless of industry, size, B2B, or B2C, etc.) are ultimately only going to be successful if people trust♕ them enough to purchase their product or service.

This probably sounds like common sense and something we can all relate to as b☂uyers, but you should al༒ways be asking, what is my company doing to build that trust?

Well, first, we all know what doesn’t build trust:

We’ve all ended up on websites or speaking with companies where we immediately feel like we were bombarded with sales pitches when we were really just lo🌳oking for information and some honest help. (Notꦑe: And just because the sales pitch bombardment is more common than ever doesn’t make it effective.)

As buyers,📖 we want to be heard, understood, and informed so we can find the best solution for us.

How to build trust in your content

To build that trust, and to make sure your prospects feel heard, understood, and helped, we need to address their biggest questions♋, worries, and concerns on our website. Tꦡhis is the heart of what the They Ask, You Answer philosophy is all about.

With that said, 🐻take an h๊onest look at your blog content.

If you’re blogg🐭ing on a regular basis, but your site isn’t ranking, take a look at what your content is about and how ꦿit’s being framed.

Do all your blogs have an undertone about how your company is the best, why someone should buy from you, o𒊎r why someone needs to talk to a sales member?

It’s not enough to just be creating content and blogs🐎 for your site, but it needs to be helpful and trustworthy information. This means hitting on 澳洲幸运5官方开奖结果体彩网:The Big 5 topics that are guaranteed to dr▨ive traffic, leads, and sales.

And it’s not enough t♍o just write abo𓄧ut those topics; it’s equally as important how you do it: the goal should be💦 to build trust and give the reader honest, unbiased information – not to convince them to buy from you.

Take an honest look

Take a look at your site pages.

As counterintuitive as it ꦜmay seem, your site shouldn’t be all about you. Instead, it should focus on wh🎉at problems your product/service can fix for your prospects.

Stacy Willis, former Lead Website Stra🦹tegist at IMPACT, challenges businesses to 🎃see how many times site pages me🔯ntion we, us, or the company name versus some version of you.

If your site is all company-focused, despite how optimized it is for search engines, 🙈it’s n✃ot building trust between your brand and the user, and it may have a hard time ranking as a result.

Another way to build trust on your site is by leveraging the power of video. When your prospects are able to see, hear, and get a vibe 🔥of who you are before you ever know they exist, you can bet that they’re mor🌊e likely to be open to talking to you about your product or service.

Start with creating the The Selling 7 videos.

3. Your 🌌content isn’t targeting the right keywords

You’re going to have a hard time ranking if it’s not clear to sജearch engines what questions you’re trying to answer (and therefore rank for). Content needs to be clear enough so people can understand quickly what it is that you’re offering, not just site pages filled with industry jargon that people may not be searching for. You can do this by doing keyword research for your content.

This doesn’t just apply to blog articles, but to any page of your 🍃website.

There’s ple𓂃nty that goes into optimizing for SEO (which we’ll discuss further), but at the basics, you need the content on your site to clearly relay what your service/product/company is solving for and how people are searching for it.

How to fix this

To get started with making sure you’re targeting the🌼 right keywords, start with some keyword research.

Read our guide to understand how keyword research works and how you can start to implemen🃏t it: How to Do Keyword Research: The Ultimate Guide𒁏 for Digital Marketers.

As a side note, it🗹 may be interesting to see what keywords your site is currently ranking for (you can do this with organic research domain reporꦇts fro⛄m a ).

All keywords are no🌊t created equal (ex. an IT company ranking in the first position in G🎃oogle for Charity Challenge won’t do much to 🌼drive qualified leads and prospects).

This shows why it’s important to identify the keywords you’ll want to target through your content strategy that will actually drive results for your business🗹. And it’s not enough to just know how you refer to your business. Put yourself in the shoes of your prospects for how they’re talking about your product or service. Then create a 𓆉content strategy that works those keywords into them.

4. You’re not publishing regularly

As you saw above, it’s not enough to just be publishing blogs every week i𓆉f it’s not the right quality. However, even optimized content needs to be published at a regular cadence ꧟to really see search rankings pick up.

There are numerous reasons that as content trainers at IMPACT, we recommend publishing at least 2 to 3 pieces of new content per week. For one, it keeps you in front of your prospects and keeps you top of mind for those already familiar with you. It lets them know that you’re still rele🦄vant.

Ever visit a site that looks like it hasn’t been updated in years? A fresh stream of blog content helps your prospects know you’re still in the game, and the content on your site is st🉐ill relevant.

Secon🐲d, and more importantly to this discussion, it increases your opportunities and likelihood of ranking well in Google. The more content you have on your site, the more opportunities that Google has to index your content for different keywords.

Building off of that, if Google starts to notice you’re publisওhing content on a regular basis, it’ll readjust its crawl timelines on your site and viꦚsit more frequently.

It’s almost like taking a trip toꦉ the post office to check for any mail in your PO Box (do some people still have these and know what I’m talking about?). If you’re used to not getting mail delivered there for an extended period of time, you’re probably going to be less incentivized to check it every single day. In the same way, if you’🍒re getting new mail every day, it’s likely you’ll remember to stop by on a regular basis.

In terms of blogging, sites that h꧂aven’t regularly been publishing content may have gotten Google accustomed to only crawling their🥂 site on an infrequent basis, maybe every couple weeks or so.

This is almost like being the person who is picked last for kickball in the schoolyard, or the person who is passed up for a prom𓆉otion at work. When it comes to keyword rankings, you might be the last site on Google’s “mind” for a 🦹keyword ranking promotion.

However, making regular publi𒉰shing a habit gets Google to co🐷me crawling around more often – within minutes or hours for some of our content all-stars – which is beneficial for your content to have better chances🌌 to rank.

How to fix this

Create an editorial calendar and get writing!

Make it a priority to publish new educational co﷽ntent on your site 2-3 times per week.

But again, it’s not just the volume or quanti𒅌ty that counts, but the quality of th♍em.

Of course, thi🍷s is easier said than done, especially if you don’t have a content manager on staff ye💮t. Learn more about 🉐why that’s a cruc🐟ial role for a company looking to succeed with digital marketing.

More articles about content creation:

• In🐷sourcing Content vs. ꦅOutsourcing Content: Which Is Better for Marketing?
• In-House Content Creation: Is It Worth It?

5. SEO best practices are not being implemented

There are 澳洲幸运5官方开奖结果体彩网:blogs and 澳洲幸运5官方开奖结果体彩网:guides and webinars just expounding on the topic of SඣEO because there’s so much to say.

From having an SSL certificate for your site to having appropriate headers, titles, meta descriptions, there are plenty of on-page SEO basics that should be🐻 implemented on every page of your site𒐪.

After all, search engine optimization is all about how you can make your content stand out in Google’s e🏅yes as the best piece of content that it can display for users who are searching for keywords pertaining to your industry.

Think about it: you’ve probably made a handful of Google searches just within the last 24 hours. But let me ask you a question: When is the last time you went to the second or t🌌hird page of Google for your search? How often would you say that happens?

At the en✱d of the day, Google’s goal is to satisfy your inquiry as quickly as possible by bringing the most relevant and helpful content to the top of the search engine results pages.

How to implement SEO best practices

If you want to alert Google that you’re interested in ranking for certain topics, questions, or keywords, following 澳洲幸运5官方开奖结果体彩网:SEO best practices is the way that you can communicate that.

While there’s too much to dive into here, the very condensed basics come down to optimized titles, keywords, headers, structure of artℱicles, meta descriptions, and URLs.

At the heart of SEO in 2022 a🍰nd ওbeyond is creating content that’s more user-focused: whether it's the actual topic and ways of honestly answering your prospects’ questions, or visually providing the best structural/formatting experience for users as they’re reading through your site.

While none of these best practices are necessarily rocket science, it’s a fine art to ge🧜t them all accomplished in every single article. It’s almost like how the test of a fine chef is often how well t🌌hey can cook something terribly simple – like an egg. While anyone can cook an egg, it t🍸akes a degree of finesse and exper𝓡ience to do it well.

The same goes fo💙r publishing an article that follows the best practices for S🤡EO.

To get started in your SEO journey, check out O💫n-Page SEO: Anatomy of a P🐠erfectly Optimized Page [Infographic].

6. Your site has poor organization/navigation

Site organization is also an imp🌼ortant facto🍒r in ranking.

If the structure of your site isn’t clear, you may have a high number of users who end up on a page of your site and then “bounce” right off back to the SERP pages to try t♔o get a better answe🍸r to their inquiry.

This is what’s called a bounce rate, and Google doesn’t like it when it’s too high. If more people are coming to your site and immediately leaving rather than sticking around and digesting more of your content, it alerts the search engines that your site prob♎ably isn’t very good, and your site likely won’t rank very well compared to your competition.

Give users a clear map

At the heart of a great user experience on a site i♉s usually the navigation menu𝓰.

If users aren’t able to clearly know⛎ what you do – and what their next action should be – after just a few seconds on your site, then it may be time to sit down and review your value proposition and site navigation strategy.

Think about offering some self-configuration tools to give users the feeling that they’re getting a pe🌱rsonalized website experience that helps them get to what they’re looking for in the quickest time possible.

Also, make sure your navigation menu labels and even blog categories are easy to grasp and understand quickly, without much additional thought ༺required🤪. Remember, you want to speak in their language, so stay away from jargon.

7. You’re in a super competitive market

Listen, some industries are going to be easier to rank for tha🐟n others. 

For an agency trying to rank for searches related to inbound marketing, for instance, it’s going to be tough. (Think about it: We’re a bunch of marketers talking about marketing🐲. We’re all trying to rank for many of the same keywords.)

But imagine how many blast-resistant building manufacturers, for instanceꦯ, are embracing creating this content on their sites? Probably not as many, if any at all. Those folk💮s typically don’t spend much time marketing; instead, they’re building portable buildings that save people’s lives on in the case of an explosion at an oil refinery.

And in fact, that’s why our former blast-resistant building client, Red𝄹Guard, is rankin﷽g for featured snippets (we call this Position Zero, because it’s even better/higher up than being in position one. Basically, it’s Google gold!) for some of their first articles they ever published after worki🐼ng with us.

What if you’re one of them?

So yes, the industry and market you’re in does𓆉 matter, but not in the way that gives you an excuse to not follow the best practices listed in this article.

If 🦹you’re in one of those super-competitive spaces, it j🍬ust means you have to be on your game even more. You need to cook that metaphorical egg (see reference in #6 if you’re confused) as if you’re Wolfgang Puck, as not just any good ol’ fashioned sunny side up egg will work.

This might mea🅘n going the extra mile with your content: having video on each of your pages, infographics, and images professionally designed to accompany your contenꦑt.

When you’re in a competitive space, it just means your room for error is slightly less, and that even if 🍒you’re ꧂doing everything right, it might take a little longer to see the rankings move up for your content. So if you’re not a Featured Snippet yet, it might just take a little more time.

It might also mean your content strategy needs to be even more thoughtful and bold. What’s an angle tha✃t hasn’t been approached yet when it comes to your i𓆉ndustry? How can you talk about it differently? What’s an aspect of your field that’s unrepresented?

Creating 🃏content around those areas will be vital for s💞uccess in a competitive market.

8. You’re not crediting a trustworthy author

This builds off of the previous point about “all indus🙈tries not being created equal.”

In 2018, which mea🎶nt that the author listed for blogs on sites was going to start🍌 being taken into account for rankings.

This most heavily impacts specific content concerning personal health, medicine/medical technol﷽ogy, and legal topics.

In f🐠act, E.A.T. stan💙ds for Expertise, Authority, and Trustworthiness.

The goal is to reward those sites that have a trusted industry expert as authors for cont🍃ent that’s really going to impact people’s hea🐓lth, medical treatment, or legal outlook.

Think about it, do you want a random freelancer telling you about the newest updates to a medical procedure or health practice? Wouldn’t you rather that info🔴rmation come from a trusted, experienced doctor or medical professional? I know I would! And Google does, too.

What to do about it

If you’re in one of those industries, make sure you have an author listed for those articles who is reputable in that industry. Don’t just list 💧your company as the author.

Also, give authors a set bio page on the website and have it link back to their LinkedIn p🐎age to make it easier for the search engines to put the pieces together that this is an expert talking. Check out IMPACT’s team pages for an example of how this can look.

9. You have a “no-index” tag set on your pages

A meta tag is a set of coding that you can inject on your website pages to basically tell search engines not t🃏o crawl (and h𓃲ence, rank) it.

You might think, Why would anyone ever use that? Who WOULDN’T want a ꦗpage to rank in Google if it could?

This is actually pretty common on specific weಞbsite pages.

For instance,﷽ you’ll probably want this no-index sett🐓ing on thank you pages for your offers or even on the downloads themselves.

If you didn’t have it, it’d be like someon💯e passing go (not needing to submit your form) and collecting $200 (getting the download anyway)!

In addition, many times if you’ve had a new site designed, developers may have had this tag originally added to your site pages while they were still being created and worked on and then may have forgotten to take it off once you published live for the wor꧋ld to see.

What to do about it

In general, no-index coding should only be on specifically chꦏosen pages of your site. If you’re not sure if this is your situation, you can plug in a URL to a .

If it does have the tag, that could be why it’s not showing up in Google. Go into the back end of your content maജnagement system and remove those tags for that page.

Each platform looks different for how you can do this or how it’s set up (whether on a page-by-page basis or global for wꩵ𒈔hole sections of the site). To update the tag on a single website or landing page in HubSpot, for instance, just go to Settings and then remove the coding added for the no-index.

10. You’re not optimizing older posts

Ranki🏅ng on the first page of Google isn't a trophy you set on your wall and admire.

It’s a constantly 🍌moving target, and if you’re not consistently doing your best to keep up with it, you will probably fall behind in the rankings.

The same goes for content that you published eons ꦑago that still isn’t ranking.

Content may be out of date, missing a key element that people ꦬwant to know about, or just have an outdated structure to it and such posts may need to be revisited and reworked.

A comprehensive content strategy doesn’t just include creating new posts, but also optimizing posts th🦂at have been on your site for a while.

What should you do about it?

There are likely dozens of articles that are worth revisiting for an opportunity to improve y🐠our ranking.

However, aiming to optimize ALL your articles (depending on how much content you’ve produced in the past) can be a very time extensive endeavor, and to be honest, it might not be worth tackling them all, especially if yo✱u’reꦜ not sure what you’re trying to𝔉 specifically optimize 𒈔them for.

There are specific “buckets” (or categories) of articles you can identify that will have the most bang for you♑r buck if you put some more time in them.

These buckets of articles can include those with high bounce rates, thoseꦚ stuck on the second or third page of Google, and those that are getting lots of impressions on search pages but not a reasonable number of clicks associated.

To get sta♐rted on your optimizing journey, check out How to Historically Optimize Blog Content.

Trying to rank can get overwhelming. Start here.

At the end of the day, there a🍌re plenty of reasons why content or a site may not be ranking, and it can be tempting to try to optimize each and every detail.

However, it’s all about progress, not perfection.

This list is by no mea♒ns all-inclusive of every potentia🐬l factor in not ranking. For instance, there might be deeper technical SEO issues, or your keyword cluster strateg𓆏y may not be effective. 

However, this list should give you a go🍷od grasp of where your gaps are that can be improved starting even today. You’ll notice that many of the issues boil d🤡own to the quality of the content on your site.

Also, bear in mind tha🍎t yo൩u may have a tendency to pick and choose which from the list above you want to take action on and which you don’t. Unfortunately, without having the basics – a fast website with regularly-published, helpful, trustworthy content that’s optimized for SEO – some of the other details may only get you so far.

For most clients I work with as a content trainer🐟, just tackling the issue of trust is a 💃good framework to start with.

So put yourself in the shoes of ꦓyour prospects, take an honest look at your content (or ask someone else to review it), and🧔 gauge whether it’s more helpful or promotional content.

Read through it line by line and from a reader’s perspective and ෴honestly rate whether it’🌸s something users will feel is helpful or more sales-y. Ask yourself questions like:

“Is this content:

• trying to convince my reader how great I am?”
• trying to convince my reader how great my product/💎s𝕴ervice is?”
• making bl�🌟�anket statements about how I'm a fit for everyone?”
• trying to push them towards one alternative over an♎other, even though it may not be the best choice for them?”

If any of these answers are yes, then it’s worth realigning on what the goal of your content is and🦹 think through what it🍃 really should be (pssst...hint: it involves helpfulness).

Once you have the compass set for the direction your content and site needs to be taking and the steps you need to take to get there, you’ve built the foundation to start seeing some improvement in your r🐲ankings.