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Mandy York

By 澳洲幸运5官方开奖结果体彩网: Mandy York

Jan 10, 2024

Topics:

澳洲幸运5官方开奖结果体彩网:Sales & Marketing Technology 澳洲幸运5官方开奖结果体彩网:Marketing training 澳洲幸运5官方开奖结果体彩网:Artificial Intelligence
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澳洲幸运5官方开奖结果体彩网:Sales & Marketing Technology  |   澳洲幸运5官方开奖结果体彩网:Marketing training  |   澳洲幸运5官方开奖结果体彩网:Artificial Intelligence

AI Success: How Building a Cust🌠om GPT Saved Me 20 ⭕Hours a Week

Mandy York

For me, it was sometime last year when AI went from plaything to serious work assistant. Up to that point, I was mostly using ChatGPT to do silly stuff. You know, write a limerick about bagel toppings and that sort of thing. 

But then I took the plu💮nge and started using it for anythi🦩ng I could. My skepticism evaporated and I became an AI evangelist. 

I now believe that we can use AI to solve almost any business problem in front of us, assuming we come to it with the right mindset.

For me, it was sometime last year when AIܫ went from plaything to serious work assistant.

For me, I knew I had 🔯a problem. Well, not a problem exactly, but a very time-consuming a꧋spect of my job that was eating up bigger and bigger chunks of my calendar each week.

So, I set out to use AI to solve it. Below, I’ll walk you through exactly what I did, what I learned, an𒊎d how the results turned out🐼. 

My Problem: Content review was eating up too much time

At IMPACT, we provide marketing training to our clients. We often work with successful SMBs that want to build trust with their audiences but are 💞suspicious of hiring an agency to speak for them.

We teach them to produce content for their ideal buyer♐s. 

As ꧅a content trainer, I oversee a lot of this work, and I review a ton of content. So, when a company writes a new blog article or shoots a new video, they send it 𝕴over to me so I can make sure it’s checking all the boxes. 

Is it following SEO best practices?

Is it formatted properly?

Are there any spelling or grammar errors?

As a former 💫teac☂her, this work is right up my alley. It’s like I’m grading essays all over again.

This work is time-consuming. On average, it takes me about 20 minutes to review a🐻 single piece of content.

This work is time-consuming, though. On average, it takes me about 20 minutes to review a single piece of content. And let’s be honest, 20 minutes is never really 20 minutes because the ဣcommunication on either si🌃de tends to add up. 

At any given time, 澳洲幸运5官方开奖结果体彩网:I’m working with 15 or more clients. We advise our clients to produ💮ce three new pieces of written content each week. You can start to see the problem.

What’s more, we promise to revജiew each piece of contenꩲt and return it within 48 hours. 

This all adds up to a bottleneck. Lots of content, high demand, and a quick turnaround, all the෴ while wanting to maintain the high standards that IMPACT is kno🌺wn and valued for. 

My Solution: An AI-powered content review bot

I had played around with some APIs in Chat GPT, but I found the🍸m clunky and difficult to implement. But then . My thought was this: Could I build my own G𝐆PT bot to do the initial article review for my clients? Could I generate something that was accessible through a single link? Could this possibly be the answer?

I didn’t want to take myself entirely out of the loop, but if the bot could do some of the heavy lifting, I coul🐷d tame my workload and get feedback to my clients instantaneously. 

Building my custom GPT

First off, yღou can only create custom GPTs if you are working in ChatGPT-4, which costs $20 per month. (The free version is ChatGPT-3.5, which is less advanced and, frankly, less useful.)

From the home screen, sign in as you ไnormally wo🌼uld.

openai-homepage

Then, go to the upper left to “Explore”.

explore-openai

 

From there, you’ll get into a screen that lets you configurꦗe a custom GPT.

Click the button to create a new GPT.

F💙rom there, you’ll get to a screen that allows you to configure the bac♔k-end of your new bot. It looks like this:

custom-gpt-page

The builder program will walk you through the process, asking specific questions about the pur🧸pose of what you’re looking to accomplish. 

This is pretty easy and p൲retty intuitive, but remember, the clearer you are, the more information you give, the better the output.

In my case, I explained exactꦺly what I wanted the bot to do, and what the process would look like♊. Specifically, I said that a user would be pasting in the text from a document, and I wanted it to look for certain things in every draft.

Remember, the 🔜clearer you are, the more information you give, the better the output.

But, as the goal of this bot is teaching, not just fixing, I instructed it to as✤k questions in a Socratic method instead of just making corrections. That way, the users could interact with the bot and improve their skills — rather than relying on the bot to do the work for them.

Then, in the “Knowledge” section I added a bunch of examples of feedback I’d gꩲiven on drafts in the past. I included comments, corrections, and questions so the bot could mimic my tone and style when giving feedback.

At this point, my bot was ready for testing.&nbs🌟p;

I gave clear instructions an🅺d then I shared it with a few client🍒s who already knew me and my style really well.

The Results: Streamlined feedback and more time for human connection

And with that, I released my GPT into the wild. Well, not really. Just lik🌳e with a Google Doc, you can make your GPT private, public, or somewhere in between. I chose somewhere in between. I made it so anyone with the link could use it, but I was judicious about who got🦩 the link.

At first, I sh🎃ared it with some colleagues and cli𝓰ents. And I kept stress-testing it myself. 

The people who used it gave me feedback📖 🍸— and the bot got smarter each time it was used.

Using a beta testing model with this GPT was crucial to its eventual success, and I would recommend this process to anyone who is ⛄building a custom GPT. By exposing the bot to various communication styles, writing samples, questions, and clarifications — the bot was able to beไtter define what was needed for a varied audience. 

I took all of the feedback from that initial testing group, further refined the back-end instructions, and then turned the bot out to the rest꧃ of our trainerꦦs here at Impact to repeat that process.

Ov♔er the next few weeks we ran into multiple issues, which we expected:

  • The bot occasionally gave confusing or contradicting directions. 
  • It sometimes gave clients the answer instead of helping them learn it themselves.
  • Once or twice it even bugged out and wouldn’t work at all. 

But we kepﷺt refining the instructions and improving the performance. 

Remember, AI doesn’t replace humans, it enhances them

When I start working with a new client, I want to build a relationship based on trust. I need 🎐my clients to know that I’m there to guide them. Therefore, I wouldn’t throw my GPT at them right after kickoff. 

In those early meetings, the human touch i🐷s vital.

But as we settle into a cadence, the GPT can be another ‘teacher’ the🦄y interact with. The bot provides instant feedback, and they can go back and forth with questions. If the bot says the article’s introduction needs to pose a stronger quest🎶ion, the writer can try a few out and get feedback in real time. 

Then, they can come to me with higher-level quest𒊎ions or if th🌳ey need further guidance.

The GPT can be another ‘teacher’ they interact with. The bot provides instant feedback, and they can go back and forth with questions.

So far, reviews have been positive. Collec🍸tivelꦛy, our entire species is figuring out how to interact with AI, and I think people are willing to jump in, try something out, and be open-minded. 

What used🅘 to take me 20-25 hours per week, has now gone down closer to 5 or 10 hours. Some weeks I’veꦑ skated by with even less — though not all the time. It’s still very important to me that our clients have that human interaction. 

Now it’s your turn

In a recent article, my colleague Chris Duprey shared fou🎃r principles he uses to g💝uide his AI exploration. He adapted these from Wharton Professor :

  1. Use AI for everything you can. Tools are proliferating. New ones come out every day. We should always be on the lookout for novel ways to utilize AI’s power.
  2. Be the human in the loop. AI has astonishing abilities — and sobering limitations. It is not a human with judgment and character. You need to keep humanity in whatever you’re doing.
  3. Treat the AI like a human and tell it who it is. AI can be whoever you want it to be, but only if you’re clear. The better the input, the better the output.
  4. Remember, the AI you’re using today will be the most rudimentary AI you ever use. Things are advancing so quickly that what’s new today will be outdated in a few months. New capabilities are always emerging

I kept these in mind when I was experimenting, and I advise you to do ไthe same. Wh♍at current challenge can you use AI to solve? What new tools can you explore?

If you’re a business owner, how can you build a healthy AI culture at your organization that rewards expl🔴oration and experimentation?&♉nbsp; 

If you’re concerned that you’re sitting on the sidelines of the AI revolution, talk to the team at 🌳IMPACT. We sift through the hype and t🍰he fearmongering to empower teams to come together and use technology in a productive and ethical way.

To learn more, 澳洲幸运5官方开奖结果体彩网:check out our AI Mastery page.

Books-Stacked

Order Your Copy♕ of Marcus Sheridan's New Book — End🎃less Customers!

Order today to access the proven system to build trust, drive sales, and become the market leader.