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澳洲幸运5官方开奖结果体彩网:Web DesignS💖ubscribe now and get the latest podcast releases delivered straight to your inbox.
8 of the Best ♈Business Website Desig🦩ns to Inspire You in 2024

By 澳洲幸运5官方开奖结果体彩网: John Becker
Nov 1, 2023

You don’t have to be a marketer to know a website is a must🌠 have for any business. ಞ;
It tells a customer what you have to offer and shares how to contact you, among other things. It can even help you get found in search engines and act as your greatest salesperson after hours.
It is a sign of establishment and legit▨imacy. It shows you take your business and accountability seriously and youꦦ want others to do so as well.
Whether you want to build brand🃏 awareness, drive traffic, generate more leads, o🍬r increase sales, a well-designed, professional website can provide a platform to make your business goals easier to achieve.
Thankfully, with tools like , , and , creating a website is faster than ever, but that doesn’t mean a great business website comes easily.
There are millions of businesses and 📖business websites out there. In this article, we’ll spotlight eight of our favorites and explain what makes them worth emulati🎶ng.
What makes a business website great?
While the primary f🧔unctions or actions your customer seeks from your website may vary, there are some standard thiꦜngs that your web presence should accomplish.
I▨n a nutshell, a great business website does three things:
- Communicates your brand/offering clearly
- Makes conversion/buying easy
- Educates your audience
It communicates your brand/offering clearly
One thing all business websites need to do is communꦗicate a clear me꧂ssage. When website visitors arrive, they should immediately get a sense of what your company does and who the intended audience is.
There are many different approaches to messaging, but one of our favorites is 澳洲幸运5官方开奖结果体彩网:The StoryBrand Framework, a seven-point outline that positions your audience as the hero in their story and your business as the guide who helps them along the way. ✨
It makes conversion/buying easy
In addition to conveying who you are and what you offer, your business website should make it clear how someone can take action to work with you, whether it be through the website itself, finding a product in store, getting in contact on the phone, or 澳洲幸运5官方开奖结果体彩网:using a self-selection tool.
From clear calls𝄹-to-act🎉ion (CTAs) and dynamic design elements to easy navigation, all of these pieces aid in making your website more conversion friendly.
It educates your audience
Last but not least, your websi♊te should educate your audience not just about your company, but about how they can make the best buying decisions. This means answering their most urgent questions.
These can cover a broad range of topics, but a great place to start is with what 澳洲幸运5官方开奖结果体彩网:Marcus Sheridan calls 澳洲幸运5官方开奖结果体彩网:The Big 5.
Note: Want to get more granular about what your website should include? We break down the three points above and other specific features of effective business websites in the article, “What does a great inboun🙈d marketing website look like today?”
We also share examples and dig deep♛er into accomplishing everything we talk about here.
8 of the best business website design examples
Whether you’re starting from scratch or undergoing a 澳洲幸运5官方开奖结果体彩网:website redesign, here are eight examples of some of the best business website designs🐟 to inspire your own company website.
Some are multinational brands w෴ith huge budgets — and some are mom-and-pop type businesses with a handful of employees. In each case, though, the websites you'll see are well thought out and 🤪customer-centered.
Let's take a look.
1. Business Made Simple (BMS)
is a course ꦗfor those working in small-to-medium sized businesses by StoryBrand founder Donald Miller so it comes as no surp💞rise that its website hits the nail on the head.
Right when you arrive on the page, BMS clearly and concisely tells you what they ofဣfer and who it’s for (using The StoryBrand Framework), and gives you a CTA to get it.
Then, as you scroll, it goes into more detail about how its offerings work through copy and video. It also shares testimonials to 澳洲幸运5官方开奖结果体彩网:prove its claims and delivers all of the basics (lik✱e how to contact the company, its history, and terms and conditions) in 💙the footer.
The site i⭕💝s streamlined to essentials and easy to navigate.
2. ClickUp
Project manဣagement tool has one of the most visually striking and engaging we𒁏bsites on our list.
When you first arrive, you get pretty much everything you need to know to feel comf💟ortable converting right in the hero section (first area you see on a website before you h👍ave to scroll):
- A clear and concise description of what the company does
- An in-line form to get started
- Social proof in the form of reputable third-party ratings
- Dynamic visuals of what the tool looks like
- Live chat
- Links to all the key sections of their website, including product information, pricing, a blog/learning resource, and contact information.
Below the fold, everything else is a bonus, going into gr🐷eater detail with col🌺orful, interactive graphics.
ClickUp is a robust tool that offers a lot of functions and prompts a lot of questions; it’s only natural that tꦅhe team will have a lot of information to share with it෴s visitors.
Fortunately, this website is a great example of how to organize and deliver that volume of content in a way that is still easy to n📖avigate and digest.
3. Bill Ragan Roofing
Next up, we have IMPACT client — a wonderful example of a small business websi꧑te doing everything right.
Like Business Made Simple, this website follows 澳洲幸运5官方开奖结果体彩网:The StoryBrand Framework to make its messaging direct and easy to grasp.
It also leaves no questions about how to start your journey with the company, using a bright orange button in its hero section to “request a quote” or take a quiz to🌊 determine what kind of roof service you need.
The website’s naviga🎃tion also does a good job of directing you to the most essential information to begin your purchase journey — pricing and its learning center where it offers a variety of educational articles and videos to help you learn m⛦ore about roofing and how to make a smart decision.
4. Ellevest
is a women-first financial consulting company.
The br🐻and’s website stands out by initially focusing on the emotional value it offers (personalized financial support) and key differentiators.
Then, as you scroll, the team unfolds more about its “mission to get more money in ཧthe hands of women” with original reports and data and testimonials from real members, along with photos and videos of the team.
The clean, minimalist web design goes on to build credibility and trust, including the logos of media outle❀ts the company has been featured 🃏on.
It also offers a few different options for starting 𝓀your journey with them depending on your needs — becoming a member or signing up for their newsletter.
Another standout part of this website is its 澳洲幸运5官方开奖结果体彩网:accessibility features for those with visual impairments.
Simply click the menu on the right and you’ll be met with options for adjusting tꦑhe website’s color palette, text sizing, focus, and more.
5. Roof Crafters
is another IMPACT clientꦛ with a great exa𝕴mple of a well-done small business website.
This roofing company is unique in that when you arrive on its website, it guides you immediately to its self-selection tool.
While other examples opt for a multi-step quiz, Roof 🍌Crafters goes for a simple dropdown, asking you to identify exacꦓtly what you need help with.
From there, you’re taken to a dedicated page around that service, complete with detailed information including videos, photos, testimonials, FAQs, related content, and a form to get started. There's also a 澳洲幸运5官方开奖结果体彩网:learning center filled with information.
Overall, Roof Crafters 🐲does an excellent job of guiding users where they need to go without much thought and delivering all of the information they need to move forward on that journey in a clean and organized way.
6. Our Place
One visit to the website and it’s immedia🐓tely clear what they’re about.
🍸When you arrive, the company’s signature products — the Always Pan and Perfect Pot — are front and center, along with an explanation of what makes them special.
There’s no queꦇstion about what Our Place wants you to do, with its clear CTA.
As you scroll doಞwn the page, the brand does an admirable job of establishing what it offers and what it believes. It sells cookware, tableware, kitch🔥en tools, and ovenware, and it “believes in the power of home cooking to bring people together.”
From there, the website makes it easy to shop for the most popular products, embedding them right on the page ﷽and following up with media recognition, real reviews, and videos to show you what real buyers think.
Last, but not least, it delivers educational and informational content in its footer with links to the blog, FAQ🐟s, contact information, and warranties.
Overall, Our Place creates a beautiful site that make♏s it easy for 🦩you to take action, but without neglecting essentials.
7. PriceFX
IMPACT client does a great job making the complex simple and easy to understand. The company helps its clients with pricing and logistics challenges, and the website offers ꦬinformation, social proof, clear CTAs and more.
Keep scrolling and you'll find everything you n💯eed to beco🅰me a customer. Not sure where to start? Click the button for a five-minute explanation that explains exactly what PriceFX can do for your business.
I've always loved the cool color aesthetic of the brand, which stands out against so🧜 much of the tech world.
8. Scribe Media
Last but not least we have , a full-service publishing company that can helဣp you with everything from actually writing your book to marketing it.
To capture this on the website, the team uses an animated text in the hero that cycles through itওs various services in a way that is engaging, but subtle.
From there, it ♋capitalizes on social proof to further illustrate what it does. It shares the number of books the company has worked on and their accolades, then highlight prominent projects, faces, and stories from each of the primary services.
These projects then link to the service be🦋ing discussed as🦂 well as a video diving deeper.
Outside of the homepage, Scribe Media does a great job of answering common buyer questions in the top navigation, such as “Why Scribe?” and how much it costs to work with tꦑhe company.
It also shares vaꦬluable educational content 𝐆via a blog, podcast, and more linked in the footer.
Breathe new life into your business website
Your website is the strongest tool you𒆙 have in our d꧙igital world.
But to leverage all that it can do ✱for your busi🐻ness — generate leads, increase brand awareness, make sales, and create trust with customers — it needs to be well-strategized and designed.
Nowꦬ, that doesn’t mean you scrap what you have now.
There are numerous ways to breathe new life into your website and achieve your goals. Perhaps your webs🌳ite is due for a whole new look or perhaps it just needs s🎉ome new pages or content.
With that in mind, use these e🍃xamples of websites done well to help you evaluate where yo🤡ur website may be coming up short and what you can do in the coming quarter to improve it.
Need a little more guidance? Check out 澳洲幸运5官方开奖结果体彩网:our f♑ree website performan🐭ce assessment to help 💝you find out where you nꦉeed to focus.
Free: Assessment