Your website is the most important sales and marketing tool you have. It’s the hub of your inbound marketing strategy and it’s the No. 1 thing your prospects want to explore before making a purchase — or even ♚talking to a member of your team.

Now that most companies understand the 澳洲幸运5官方开奖结果体彩网:value of customer education, business websites overall are getting better. They’re faster, sleeker, mobile-friendly, and more useful. This is great for the consumer, but it makes the j🐬ob of a market🏅er that much harder. 

In this environment, we’re all forced to step our game up if we want to stand out from our competitors💜, which leads us to the inevitable project all modernꦺ businesses will face at one point or another — a 澳洲幸运5官方开奖结果体彩网:website redesign.

The 澳洲幸运5官方开奖结果体彩网:cost of a website redes♛ign can vary tremendously from as low as a few hundred dollars if you do it yourself t𒅌o⛎ millions of dollars for an advanced, custom-built website for an enterprise-level organization. 

Since businesses often have no idea how much they should pay for a website redesign and what to expect for their money, we’ve decided to answer that question once and for a🐽ll.

B🃏elow, we’ll break down yo♐ur expenses into three categories:

• The cost of a DIY website redesign
• The cost of hiring a freelancer for your website redesign
• The cost of hiring a website design agency

Wherever you’re starting from and whatever your budget, t♔💝his article should give you a good idea of what to expect.

Why web design costs have increased

Like everything else, the price of a website redesign largely comes down to supply and demand. When the internet was still relatively new, businesses didn’t understand how valuable a website really was, so they 🌺weren’t willing to pay a high price.

Today, a website is one of the first▨ considerations a business makes when planning its launch. In fact, many entrepreneurs narrow down their potential business names based on which domains are ava☂ilable and how the URL will look.

Of course, incre𓆉🐎ased demand isn’t the only factor, however. 

Websites today are more advanced than ever before

As time has passed, web desi🎶gners have improved their techniques and they have access to much better tools.

On one hand, pumping out a decent-looking website is easier than ever with builders like Squarespace and Wix. On the other hand, building 澳洲幸运5官方开奖结果体彩网:a truly f𓂃ir♐st-class, strategic website requires more work than ever before.

Today, websites contain

• Live chat (or AI-powered chat) so users can instantly get in contact with your company
• to show them the right services and products to solve their problems
• and even calculators to show them how much they can save, grow, or transform with your solution.

In addition, the requirements to have an optimized website have become more rigorous. Focꦅusing on page speed, accessibility, and user experience are more important than ever.

All of these factors can aℱffect the cost of your website redesign, whether you’re doing it yourself, hiring a freelancer, or working with an agency.

Now let's look at three of the most popular methods: 𝔍building your website yourself with an online tool, hiring a freelancer, or hiring an agency.

The cost of doing your own website redesign

Building or redesigning a website yourself with a template is usually the cheapest option. It can range anywhere from a﷽ fe🦋w hundred dollars to $3,000 or more, but the real “cost” here is the time investment required.

Generally speaking, thไe less money you spend, the more time and hassle you can expect to deal with to get the site how you want it — and it likely won’t be exactly how 🌠you want it if you don't have the ability to code.

New startups with limited budgets and no web developer♌ often have to start small. offers tons of affordable website themes to choose from (especially for WordPress) that us💖ually cost around $30 to $100. 

Functionality, performance, and ease🧸 of use from those themes vary widely. As you look through themes, keep in mind the following: 

• The level of customization you can achieve
• How easy it is to update
• What out-of-the-box templates are included

Once you find a theme that meets your needs, check to make sur🎐e that it’s received a lot of positive reviews, has a strong track record, and allows you to make edits without anꦐy technical skill.

Another popular option is a website builder such as , which is essentially an updated back-end editor for your website that you install on WordPress. This allows you to create content and edit the visual features of your theme with ease by giving you a variety of modules and widg🤪ets to use, each✅ with its own unique formatting and styling options.

Once you’ve installed the framework, you’ll be able to 👍select a theme to match the🐻 aesthetic you’re looking for.

Elementor’s framework is a huge step up from the average, lower-priced themes on the market. They look great and are mobile-friendly, optimized for search engines, and easy to use. Take a look ꦅat — a lot of them will look familiar♛ because tons of websites use them. 

You can start🦂 using , but the Pro level ($49 per year for one site) gives you more robust widgets, templates, support, and m🥂ore.

However, if you want more mark𝔍eting capabilities and integration, there’s an even better option.

We recommend using , which costs about $300 per month. They have many customizable themes to choose from, or you can build one fro𝓰m scratch using . CMS Hub also has everything you need built-in, from SEO to content management, so there is little need for add-ons. 

Our own website runs on CMS Hub 🍸and we lo🐓ve it.  

With all this said, expect to see steady gains in all of these tools as AI becomes a bigger factor in website design. From the simplest drag and drop template builder to fully custom sites, 澳洲幸运5官方开奖结果体彩网:AI is playing an ever-larger role in how sites🐟 get designed, debugged, tested, and improved. 

In the long run, this will likely drive down cost and incr🐽ease competition. 

The cost of hiring a freelancer for a website redesign

The next level up from building your own website is hiring a freelance website designer. Freelancers have various levels of talent and will charge accordinജgly. 

Depending on what your goals are, you should be able to find a freelancer that will charge an🐎ywhere from $2,000 to $5,000 for a simple website.

But that number jumps to $10,000 to $20,000 (or more) for a bigger webs♊ite with a variety of template designs and custom features, in addition to a more professional aesthetic than you may be able to create📖 on your own.

Your experience will vary further depending on the experience of your freelancer and yo♛ur project details. For example, if your freelancer is extremely talented and can build you a custom self-selection tool such as a product configurator, or you opt to go through a branding exercise with them your costs may go even higher. 

When , you can likely expect a design that looks good and functions well without any glaring flaws. They will likely take y🧜our ideas, come up with a few mock-ups for you to consider, and then they’ll build the one you like best.

In most ca⛄ses, the freelance designer is primarily focused on delivering the aesthetic appeal you describe to them while suggesting certain features to improve user experience.

The downside is that freelancers tend to be more hit or miss. Freelancing is often a side hustle. If it's a full-time job, freelancers are likely🐓 balancing work from many different clients, and this can cause delays. 

The project also might take longer if they are doing both design an🎶d dev by themselves.

At the end of the day, if you’re not in the DIY type of mood, you’ll likelyಞ be able to find a freelancer to fit your budget. Just keep in mind that your price will go up or down based on how big and complex your project is. 

The cost of hiring an agency for a website redesign

The third option is 澳洲幸运5官方🐷开奖结果体彩网:hꦺiring an agency to handle your website redesign, which gives you access to a team of seasoned experts who likely have experience with goals like yours and designing a website around them. However, as you would expect, a website 🃏redesign with an agency costs the most.

A simpler website redesign can run anywhere from $15,000 to $30,000 depend༺ing on the size of the site, wherea♒s websites with a large page count, custom functionality, and more unique needs can cost between $40,000 and $75,000 or more.

This may seem absurd compared to the other options, but working with an agency goes much further than superficial design. Agencies spend equal time on content, user experience, 澳洲幸运5官方开奖结果体彩网:conversion rate optimization, and everything else that makes your website a valuable asset to your company — all to 💦help you actually achieve your goals. 

What sets an agency apart from most freelance web designers is the amount of strategy that goes into building your site, turning it into a powerful and effective lead-generati🔯ng machine for your business. 

In addition to all design and dev needs, a qua💮lity📖 agency will work with you to:

• Create your sitemap architecture so you can understand the structure of your website and how the users will navigate through it.
• Look at your historical data to make recommendations on what will work best for your specific users — all with the goal of removing friction in the user’s journey. 
• Optimize the user experience on your site with heatmap feedback and other data.

You’re gaining access to a range of experts who can pull from their combined year🦄s of experience across design, development, strategy, content, testing, and more, not just a single, finite resource.

If you have the budget to hire an agency, it’s well worth your time to talk with some to see ꦜwhat options you have available. 

Keep in mind: Your website will never be 'finished'

Launching a new website is exciting, but it doesn’t mean you should forget your web𒉰site until you redesign it again in three or four years. 

Just like a plant needs water, light, care, and attention to grow strong and thrive, so does your website. I𝕴t needs to be monitored, regularly updated, and recalibrated both to reflect the changes in your business and to meet the evolving needs of your buyer.

If you're going 🤪the DIY or freelancer route, make sure you have a plan for regula🎐r updates. 

If you're working with an agency, look for one that adheres to 澳洲幸运5官方开奖结果体彩网:Growth-driven design — a process that gathers data after launc🐲h to keep🃏 improving your site.  

Yes, this means keeping an agency on a retainer, but the net effects are a♚lmost certainly worth it. 

You can expect anywhere from $5,000 per month to $10,000 per month for a growth-driven design retainer with an agency, depending on how aggressive your goals are and how much focus you’re willing to♉ put into research and updates. 

One final piece of advice: Focus on content first!

Businesses unfဣamiliar with the website redesign process sometimes get tripped up by this common mistake: Failing to understand who writes the content.

♎In most cases, it's up to the company to write the headers, copy, product descriptions, and every other written word on your new site — even if you're working with an agency. (Although many agencies do have copywriters they can connect you with.)

This takes a ton of time to do it right, and many web projects get held up because the client has not finished wr♉iting the content. 

So, before you dive into a redesign projಌect, focus on:

• Your messaging and value prop
• Your content strategy 
• Landing page copy
• Video needs

And so on.

To tackle the challenge of content, we ideally recommend taking a 澳洲幸运5官方开奖结果体彩网:content-first approach, where you build your website around your content, instead of designing your website and filling in the co𒉰ntent af๊terward. 

If you’re doing a website redesign yourself, start by mapping out all of the pag🍌es you want your ꩵwebsite to include. Then write the actual content for each of those pages.

That way, when you’re comparin🌸g website themes, youꦉ can pick out one that accommodates your content strategy best.

If you're hiring freelance copywriters

Content costs will widely range depenꦐding on the size of your site, the amount of content, and the levelꦡ of expertise needed (and if you’re doing it yourself or having someone else do it).

You can expect to pay anything from a few hundr💦ed to t🅺housands of dollars for the right content for your website.

Putting the price of your website into perspective

Imagine you just hired a new salesperson who works around the clock, day and night, 365 days a year promoting your business to prospects with perfect consist♏ౠency.

Given the right tools, this salesper✤son continually improves with mini♉mal supervision and intervention on your part.

Whenever a prospect wants information about your business at midnight and yꦦou're sleeping, your star employee is there with a big smile and all the information your pr♐ospect desires.

Now imagine this new sales rep doesn’t want to work on commission, doesn’t want a salary, and could care 🦹less about any of the benefits your company offers. All the🧸y want is an upfront fee of $40,000 and a few thousand each month to keep their skills sharpened.

Would that b꧃e worth it to you? Of course it would.

This is what a great company website can be.

Your website is the foundation of your inbound marketi♒ng strategy. 

No human alive can do what a great website can f🌠or your business, yet so many businesses look ✨at their website as one of the first areas to cut corners.

Humans will always play inva♎luable roles in business, and remarkable employees deserve the high salaries they command, but where else can you get the incredible ROI that a powerful, well-designed website offers?

Your website is the smartest and cheapest salesperson you’ll ever hire. Treat it ꧑right.